But, as web content becomes more prevalent than traditional media, businesses focus on communicating with consumers online. If there's one thing that internet users can't stand, it's ads. So, what does Basic Attention Token do within the Brave ecosystem? Of course, this is by no means a high number, but BAT's purpose doesn't surround its value alone, as it is not solely an investment asset.

Like many project-based cryptos, Basic Attention Token exists on the Ethereum blockchain and is an ERC-20 token with a current value of around $0.40. The blockchain's native token, BAT, plays an integral role in the project, which experienced one of the fastest-selling initial coin offerings (ICOs) recorded, raising $35 million in funding in under a minute. In 2019, Brave released its own blockchain-based advertising platform, known as Brave Ads. Brave has also amassed over 900,000 content publishers on its platform, so it's safe to say that it has a strong foothold in the web browser game. Today, Brave has almost 60 million monthly global users, and almost 19 million daily users. Brave was launched in 2016, offering a range of interesting features, such as Tor integration, ad-blockers, and more.

Brave bat token